Foundations of marketing /
Pride, William M.
Foundations of marketing / William M. Pride, O. C. Ferrell - 7th ed. - Australia : Cengage Learning, 2016 - xxvi, 470 p. : ill. ; 28 cm.
Includes bibliographical references and index
9781305405769
Marketing
Foundations of marketing / William M. Pride, O. C. Ferrell - 7th ed. - Australia : Cengage Learning, 2016 - xxvi, 470 p. : ill. ; 28 cm.
Includes bibliographical references and index
9781305405769
Marketing