Marketing principles /
Pride, William M.
Marketing principles / William M. Pride...[et al.] - 2nd ed. - South Melbourne, Vic. : Cengage Learning, 2015 - xxxi, 602 p. : ill. ; 28 cm.
Includes bibliographical references and index
9780170254793
Marketing--Textbooks--Asia
Marketing--Textbooks.--Pacific Area
Marketing principles / William M. Pride...[et al.] - 2nd ed. - South Melbourne, Vic. : Cengage Learning, 2015 - xxxi, 602 p. : ill. ; 28 cm.
Includes bibliographical references and index
9780170254793
Marketing--Textbooks--Asia
Marketing--Textbooks.--Pacific Area