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MKTG3 /

MKTG3 / Charles W. Lamb...[et. al] - 3rd. ed - Australia : Cengage Learning EMEA, 2016 - xi,315 p.,16 : col. ill. ; 28 cm.

Includes index

ISBN: 9780170355506 (pbk.)

Subjects--Topical Terms:
Marketing--textbooks

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