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Marketing foundations /

Hult, G. Tomas M.

Marketing foundations / G.Tomas M.Hult, William M. Pride, O.C. Ferrell - 5th ed./ International edition - Australia : South-Western College, 2013 - xxx, 585 p. : col. ill. ; 28 cm.

Bahan Hadiah

Includes bibliographical references and index

ISBN: 9781133190974 (pbk.)

Subjects--Topical Terms:
Marketing

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