From oblivious to obsessed : eight obsessions every organisation must embrace to build customer loyalty in Asia /

Lee, Raymond Chi Meng

From oblivious to obsessed : eight obsessions every organisation must embrace to build customer loyalty in Asia / Raymond Lee with Joan Yong - Singapore : Candid Creation Publishing, 2017 - xiv, 146 p. : ill. ; 21 cm.

Includes bibliographical references

9789811112676 (pbk.)


Customer loyalty--Asia
Brand loyalty--Asia

Perpustakaan Universiti Malaysia Pahang Al-Sultan Abdullah
26600 Pekan, Pahang Darul Makmur
Phone: +609 431 5063 (Gambang) / +609 431 5035 (Pekan)
Email: umplibrary@umpsa.edu.my

Connect With Us