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Meet the people : why businesses must engage with public opinion to manage and enhance their reputations /

Frayne, James

Meet the people : why businesses must engage with public opinion to manage and enhance their reputations / James Frayne - Hampshire, Great Britain : Harriman House, 2013 - xix, 198 p. ; 22 cm.

Includes bibliographical references and index

ISBN: 9780857192578 (pbk.)

Subjects--Topical Terms:
Public relations
Business communication
Corporate image
Campaign management

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