Services marketing : an interactive approach /
Fisk, Raymond P.
Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove, Joby John - 4th ed. - Australia : South-Western Cengage Learning, 2014 - xxiii, 261 p. : ill. ; 25 cm.
Includes bibliographical references and indexes
9781285193908 (pbk.) 1285193903
Service industries--Marketing
Service industries--Management
Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove, Joby John - 4th ed. - Australia : South-Western Cengage Learning, 2014 - xxiii, 261 p. : ill. ; 25 cm.
Includes bibliographical references and indexes
9781285193908 (pbk.) 1285193903
Service industries--Marketing
Service industries--Management