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Winning in service markets : success through people, technology and strategy /

Wirtz, Jochen

Winning in service markets : success through people, technology and strategy / Jochen Wirtz - New Jersey : WS Professional, 2017 - xvii, 684 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9781944659042

Subjects--Topical Terms:
Service industries--Marketing
Branding (Marketing)
Customer relations

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