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Forecasting for the pharmaceutical industry : models for new product and in-market forecasting and how to use them /

Cook, Arthur G.,

Forecasting for the pharmaceutical industry : models for new product and in-market forecasting and how to use them / Arthur G. Cook - Second Edition - xviii, 214 pages : illustrations ; 25 cm.

Includes bibliographical references and index

ISBN: 9781472460110

Subjects--Topical Terms:
Pharmaceutical industry--Forecasting
Pharmaceutical industry

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