Why customers would rather have a smartphone than a car : relationship retailing as an opportunity /
Molenaar, Cor
Why customers would rather have a smartphone than a car : relationship retailing as an opportunity / Cor Molenaar - Farnham, Surrey, England : Gower, 2015 - vi, 208 p. : ill. ; 25 cm.
Includes bibliographical references and index
9781472466563 (hbk.)
Consumer behavior
Electronic commerce
Customer relations
Why customers would rather have a smartphone than a car : relationship retailing as an opportunity / Cor Molenaar - Farnham, Surrey, England : Gower, 2015 - vi, 208 p. : ill. ; 25 cm.
Includes bibliographical references and index
9781472466563 (hbk.)
Consumer behavior
Electronic commerce
Customer relations