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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth /

Kim, W. Chan,

Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne - xi, 322 pages : illustrations ; 24 cm.

Includes bibliographical references and index

ISBN: 9781509832163

Subjects--Topical Terms:
New products
Market segmentation

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