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Managing biotechnology : from science to market in the digital age /

Simon, Francoise,

Managing biotechnology : from science to market in the digital age / Francoise Simon, Glen Giovannetti - xxii, 287 pages : illustrations ; 23 cm.

Includes bibliographical references and index

ISBN: 9781119216179

Subjects--Topical Terms:
Biotechnology industries
Biotechnology--Marketing
Pharmaceutical biotechnology industry

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