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Jobs to be done : a roadmap for customer-centered innovation /

Wunker, Stephen M.,

Jobs to be done : a roadmap for customer-centered innovation / Stephen Wunker, Jessica Wattman, David Farber - xii, 210 pages : illustrations ; 24 cm.

Includes index

ISBN: 9780814438039

Subjects--Topical Terms:
Creative ability in business
New products
Cost effectiveness
Consumer satisfaction

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