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Driving green consumerism through strategic sustainability marketing /

Driving green consumerism through strategic sustainability marketing / edited by Farzana Quoquab, Ramayah Thurasamy, Jihad Mohammad - xx, 301 pages : illustrations ; 29 cm. - A volume in the Practice, Progress, and Proficiency in Sustainability (PPPS) Book Series .

Includes bibliographical references and index

ISBN: 9781522529125

Subjects--Topical Terms:
Green marketing
Consumer behavior--Environmental aspects
Environmentalism
Consumption (Economics)--Environmental aspects

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