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Marketing research : planning, process, practice /

Benzo, Riccardo,

Marketing research : planning, process, practice / Riccardo Benzo, Marwa G. Mohsen, Chahid Fourali - xiv, 410 pages : color illustrations ; 25 cm.

Includes bibliographical references and index

ISBN: 9781446294369

Subjects--Topical Terms:
Marketing research

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