Service-dominant logic : premises, perspectives,possibilities /

Lusch, Robert F.,

Service-dominant logic : premises, perspectives,possibilities / Robert F. Lusch, Stephen L. Vargo - 1 online resource

Includes bibliographical references and index

9781139043120


Customer relations--Philosophy
Customer services--Philosophy
Service industries--Philosophy

Perpustakaan Universiti Malaysia Pahang Al-Sultan Abdullah
26600 Pekan, Pahang Darul Makmur
Phone: +609 431 5063 (Gambang) / +609 431 5035 (Pekan)
Email: umplibrary@umpsa.edu.my

Connect With Us