Essentials of strategic management : the quest for competitive advantege /

Gamble, John E.,

Essentials of strategic management : the quest for competitive advantege / John E. Gamble, Margaret A. Peteraf, Arthur A. Thompson, Jr - Four Edition - International Edition - xi, 440 pages : illustrations (some color) ; 26 cm.

Includes bibliographical references and index

9789814670074


Strategic planning
Case method

Perpustakaan Universiti Malaysia Pahang Al-Sultan Abdullah
26600 Pekan, Pahang Darul Makmur
Phone: +609 431 5063 (Gambang) / +609 431 5035 (Pekan)
Email: umplibrary@umpsa.edu.my

Connect With Us