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Leading loyalty : cracking the code to customer devotion /

Rogers, Sandy,

Leading loyalty : cracking the code to customer devotion / Sandy Rogers, Leena Rinne, Shawn Moon. - xii, 206 pages : illustrations ; 24 cm

Includes bibliographical references and index.

ISBN: 9780814439395

Subjects--Topical Terms:
Customer loyalty
Customer services
Customer services
Customer loyalty

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