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Theory, practice and techniques in advertising and sales management /

Theory, practice and techniques in advertising and sales management / editors, Aleksandar Mratinkovic, Dan Piestun, Hazem Shawky Fouda, Felecia Killings, Sandra El Hajj, Fozia Parveen, Igor Krunic, Jovan Pehcevski, Tanjina Nur, Stephen - xi, 292 pages : color illustrations ; 23 cm.

Includes bibliographical references and index

ISBN: 9781680947816

Subjects--Topical Terms:
Marketing
Advertising

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