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Energy branding : harnessing consumer power /

Larsen, Friǒrik,

Energy branding : harnessing consumer power / Friorik Larsen - 173 pages ; 21 cm. - Palgrave pivot . - Palgrave pivot .

Includes bibliographical references and index

ISBN: 9783319571973

Subjects--Topical Terms:
Branding (Marketing)
Electric utilities--Marketing
Energy industries--Marketing
Power resources--Marketing

Index Terms--Genre/Form:
Electronic books.

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