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Online growth options for retailers : three essays on domestic and international growth strategies with online retailing /

Schu, Matthias,

Online growth options for retailers : three essays on domestic and international growth strategies with online retailing / Matthias Schu ; with a foreword by Professor Dr. Dirk Morschett - 136 pages ; 22 cm. - Handel und Internationales Marketing . - Handel und Internationales Marketing .

Includes bibliographical references

ISBN: 9783658182144

Subjects--Topical Terms:
Internet marketing
Retail trade

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