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Pop-up retailing : managerial and strategic perspectives /

Warnaby, Gary,

Pop-up retailing : managerial and strategic perspectives / Gary Warnaby, Charlotte Shi - 97 pages : color illustrations 23 cm. - SpringerBriefs in business . - SpringerBriefs in business .

Includes bibliographical references

ISBN: 9783319713731

Subjects--Topical Terms:
Retail trade--Seasonal variations
Small business marketing
Store location
New business enterprises--Management

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