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Storytelling in organizations : a narrative approach to change, brand, project and knowledge management /

Thier, Karin,

Storytelling in organizations : a narrative approach to change, brand, project and knowledge management / Karin Thier - 119 pages ; 24 cm. - Management for Professionals, 2192-8096 . - Management for professionals .

Includes bibliographical references

ISBN: 9783662563823

Subjects--Topical Terms:
Communication in organizations
Storytelling
Organizational sociology
Discourse analysis, Narrative

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