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Strategy : winning in the marketplace : core concepts, analytical tools, cases /

Thompson, Arthur A.,

Strategy : winning in the marketplace : core concepts, analytical tools, cases / Arthur A. Thompson, John E. Gamble, A. J. Strickland - 2nd edition - 615 pages : color illustrations ; 26cm.

Includes bibliographical references and indexes

ISBN: 0071119337 9780071119337

Subjects--Topical Terms:
Strategic planning
Industrial management
Conglomerate corporations--Management
Strategic planning--Case studies

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