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Marketing in the public sector : a roadmap for improved performance /

Kotler, Philip ; Lee, Nancy 1945-

Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee. - xv, 332 pages : illustrations ; 24 cm.

Bahan Hadiah

ISBN: 0131875159 9780131875159

Subjects--Topical Terms:
Administrative agencies--Management
Government productivity
Public administration--Citizen participation

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