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Marketing research : an applied approach /

Kinnear, Thomas C.,

Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor - xxii, 888 pages : illustration ; 23 cm. - McGraw-Hill series in marketing . - McGraw-Hill series in marketing .

BAHAN HADIAH

Includes bibliographical references and index

ISBN: 9780079122520 0079122523

Subjects--Topical Terms:
Marketing--Management
Marketing research

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