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Predictive analytics : the power to predict who will click, buy, lie, or die /

Siegel, Eric,

Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel. - xxxi, 332 pages : illustration 23 cm

Includes index.

ISBN: 9781119145677

Subjects--Topical Terms:
Social sciences.--Forecasting.
Economic forecasting
Prediction (Psychology)
Social prediction.

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