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The PDMA handbook of new product development / edit by Kenneth B. Kahn, Sally Evans Kay, Rebecca J. Slotegraaf, Steve Uban.

The PDMA handbook of new product development / edit by Kenneth B. Kahn, Sally Evans Kay, Rebecca J. Slotegraaf, Steve Uban. - xii, 492 pages : illustration ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 9780470648209

Subjects--Topical Terms:
Product management--United States--Handbooks, manuals, etc

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