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Consumer behavior /

Schiffman, Leon G.,

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk - xxiv, 587 pages : illustaration ; 27 cm.

BAHAN HADIAH SUMBANGAN DARIPADA MUHAMMAD FAZLI BIN ISMAIL.

ISBN: 9780130491756 0130491756

Subjects--Topical Terms:
Consumer behaviour
Motivation research (Marketing)

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