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Inside Coca-Cola : a CEO's life story of building the world's most popular brand /

Isdell, Edward Neville,

Inside Coca-Cola : a CEO's life story of building the world's most popular brand / Neville Isdell, with David Beasley. - xiv, 254 pages : illustration ; 22 cm.

BAHAN HADIAH

Includes bibliographical references and index.

ISBN: 9780312617950 / 031261795X

Subjects--Topical Terms:
Chief executive officers,--Biography.
Soft drink industry.

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