MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03192ntm a2200337 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MY-KuUP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20251125111037.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
t||||fs|||| 000 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250505t20232023my a|||fs|||| 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
THE0010024 (Local) |
| Qualifying information |
Hardback |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UMPSA |
| Language of cataloging |
eng |
| Transcribing agency |
UMPSA |
| Description conventions |
rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
PSM .Y86 2023 r Bc. |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yunalis Amani Binti Abdul Rashid, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Correlation analysis on the customer needs and behaviour through market research on ssm’s products / |
| Statement of responsibility, etc. |
Yunalis Amani Binti Abdul Rashid |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Kuantan, Pahang : |
| Name of producer, publisher, distributor, manufacturer |
UMPSA, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2023 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
© 2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 73 pages : |
| Other physical details |
illustrations ; |
| Accompanying material |
1 CD-ROM |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| Source |
rda |
| File type |
text file |
| Encoding format |
PDF |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Center for Mathematical Sciences |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Bachelor of Applied Science In Data Analytics With Honour -- Universiti Malaysia Pahang – 2023 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This research is conducted in response of Suruhanjaya Syarikat Malaysia (SSM) proposing to launch new products named Financial Ratio Analysis. SSM is an authorized body which formed under an Act of Parliament that regulated corporate and business affairs in Malaysia. There are three objectives to be attained in this research. The first objective to visualize the customer needs and behaviour in using SSM’s existing product, Financial Historical Comparison and new product which is Financial Ratio Analysis through visualization dashboard. The second objective is to measure the relationship between the customer needs and behaviour towards the new products. Lastly, to implement Logistic Regression Model to predict SSM customers’ decision in purchasing the new product. Previous researches explained that the needs and behaviour of customers are easily changed based on the trends, demands and technologies. Therefore, analysis on customer needs and behaviour needed to be done occasionally. Online questionnaire is the method used in collecting the data on customer needs and behaviour towards SSM’s products. There are 252 companies are involved in this research which consist of public, private and other types of company. Understanding the customer needs and behaviour can help in the decision-making process as it is one of the crucial parts in any product development. The methods used in this study are visualization using Tableau software, polychoric correlation coefficient and logistic regression analysis. These methods will help in achieving the objective of the study. By utilizing Tableau and RStudio software, the study found that both SSM’s products which are Financial Historical Comparison and Financial Ratio Analysis received positive feedback from the companies. Furthermore, the significant or pivotal needs in a company also have been identified through correlation analysis and logistic regression model. |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Center for Mathematical Sciences |
| General subdivision |
Dissertations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Universities and colleges |
| General subdivision |
Dissertations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Final Year Report |
| General subdivision |
Dissertations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Final Year Report |