MARC details
| 000 -LEADER |
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| fixed length control field |
03246ntm a2200337 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MY-KuUP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20251125111037.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
t||||fs|||| 000 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250505t20232023my a|||fs|||| 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
THE0010028 (Local) |
| Qualifying information |
Hardback |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
UMPSA |
| Language of cataloging |
eng |
| Transcribing agency |
UMPSA |
| Description conventions |
rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
PSM .L65 2023 r Bc |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Loke Jia Jin, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Study on the customer’s choice of iphone 14 based on the decoy effect / |
| Statement of responsibility, etc. |
Loke Jia Jin |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Kuantan Pahang: |
| Name of producer, publisher, distributor, manufacturer |
UMPSA, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2023 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
© 2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 100 pages : |
| Other physical details |
Illustration (some colour) ; |
| Accompanying material |
1 CD-ROM. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| Source |
rda |
| File type |
text file |
| Encoding format |
PDF |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Center for Mathematical Sciences |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Bachelor of Applied Science In Data Analytics With Honour -- Universiti Malaysia Pahang – 2023 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
This research is study on the customer’s choice of iPhone 14 based on decoy effect. The challenges faced by a business nowadays is not only on how to be more competitive but understanding the customer purchasing behaviour as well. This is because every decision made by customer will affect the demand and supply chain for the business. If the demand is greater than the supply, the business will lose the chance in boosting the business’ targeted option because customer might tend to purchase the competitor option or decoy option. Similarity to the supply is greater than demand, the business will make losses once the goods and services is expired and will also increase the expenditure to store the products. This study is conducted by generating two (2) new different decoy choice sets at first and thus compare the respondent’s initial decision in iPhone 14 original choice set (without decoy option) with the final decision in both decoy choice sets to decide the validation of decoy effect in iPhone 14 series. The strength of each decoy choice set and the factor that considered by customer while purchasing a model in iPhone 14 series are also be studied. The result shows that decoy effect is valid in iPhone 14 series where the number of respondent choosing the business’ targeted option (iPhone 14 Pro) as final decision in both decoy choice sets are more than the initial decision in iPhone 14 original choice set. Besides, the most effective decoy strategy is extreme range decoy (R*) which applied in decoy choice set A due to it has the higher strength coefficient than the range decoy (R) that applied in decoy choice set B. The top 3 factors that are highly selected by the respondents are the camera function, power and battery function and storage capacity. Lastly, the predicted model shows that different demography will have different choice on iPhone 14 series’ model. An effectiveness and strategized decoy option could easily boost the sales without increase any expenditure has been conclude in this research. |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Center for Mathematical Sciences |
| General subdivision |
Dissertations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Universities and colleges |
| General subdivision |
Dissertations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Final Year Report |
| General subdivision |
Dissertations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Final Year Report |