MARC details
| 000 -LEADER |
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| fixed length control field |
03479nam a2200337 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MY-KuUP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20251125111114.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
t||||fr|||| 000 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250814t20252025my a|||fr|||| 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
THE0010146 (Local) |
| Qualifying information |
Hardback |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
UMPSA |
| Language of cataloging |
eng |
| Transcribing agency |
UMPSA |
| Description conventions |
rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
FIM .I26 2025 r Thesis |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lim Qian Pink, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Dimensions of customer experience in escape room establishments in malaysia and their influence on revisit intention / |
| Statement of responsibility, etc. |
Lim Qian Pink |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Kuantan, Pahang : |
| Name of producer, publisher, distributor, manufacturer |
UMPSA, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2025 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
© 2025 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 288 pages : |
| Other physical details |
illustrations (some color) ; |
| Dimensions |
30 cm. + |
| Accompanying material |
1 CD-ROM. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| Source |
rda |
| File type |
text file |
| Encoding format |
PDF |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Faculty of Industrial Management |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Thesis (Doctor of Philosophy) -- Universiti Malaysia Pahang – 2025 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
Escape rooms have emerged as a popular form of interactive entertainment, yet little research has explored the customer experience dimensions that drive player engagement and revisit intention. This study aims to (1) explore the dimensions of customer experience in escape rooms, (2) investigate the mechanisms linking these dimensions to revisit intention, and (3) examine the structural relationships between these constructs. Using a sequential mixed-methods approach, the study first employs transcendental phenomenological analysis to derive key experience dimensions from semi-structured interviews with escape room players in Malaysia. The qualitative findings identify 12 core dimensions of customer experience, including skill, challenge, involvement, flow, positive and negative anticipated emotion, perceived authenticity, subjective norms, perceived behavioral control, attitude, desire, and revisit intention. The study then integrates Flow Theory (Csikszentmihalyi, 1990) and the Model of Goal-Directed Behavior (MGDB) (Perugini & Bagozzi, 2001) to develop a theoretical model explaining how these dimensions interrelate. The model is tested using Partial Least Squares Structural Equation Modeling (PLS-SEM) on survey data collected from escape room participants (N=339). Findings indicate that desire is the strongest predictor of revisit intention, influenced by flow, social norms, and anticipated emotions rather than traditional satisfaction-based determinants. Unlike conventional consumer behavior models, the results suggest that goal-oriented motivation and emotional anticipation play a greater role in escape room engagement than habitual loyalty or post-consumption satisfaction. Practical contributions emphasize game design strategies, emotional priming techniques, and personalized challenge adjustments to enhance player retention. This study advances theoretical understanding by offering a new integrative model for immersive entertainment experiences, providing insights applicable to broader experience-based service industries, gamified consumer experiences, and adventure tourism sectors. Future research is encouraged to validate findings cross-culturally and further explore longitudinal behavioral patterns in escape room engagement. |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
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| Corporate name or jurisdiction name as entry element |
Faculty of Industrial Management |
| General subdivision |
Dissertations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Universities and colleges |
| General subdivision |
Dissertations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Theses |
| General subdivision |
Dissertations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |