MARC details
| 000 -LEADER |
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| fixed length control field |
03728ntm a2200325 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MY-KuUP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20260804151918.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
t||||fr|||| 000 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
260804t20262026my a|||fr|||| 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
THE0010797 (Local) |
| Qualifying information |
Hardback |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
UMPSA |
| Language of cataloging |
eng |
| Transcribing agency |
UMPSA |
| Description conventions |
rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
FIM .N33 2026 r Thesis |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nur Nabila Huda Sabaran, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Determinants of technology adoption in Malaysian homegrown franchise industry for business growth / |
| Statement of responsibility, etc. |
Nur Nabila Huda Sabaran |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Kuantan, Pahang : |
| Name of producer, publisher, distributor, manufacturer |
UMPSA, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2026 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
© 2026 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 418 pages : |
| Other physical details |
illustrations (some color) ; |
| Dimensions |
30 cm. + |
| Accompanying material |
1 CD-ROM. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| Source |
rda |
| File type |
text file |
| Encoding format |
PDF |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Faculty of Industrial Management |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Thesis (Master of Science) -- Universiti Malaysia Pahang Al Sultan Abdullah - 2026 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
Technology use has emerged as a crucial component in maintaining a competitive edge in contemporary businesses, including the franchising sector. Franchisors can increase operational effectiveness, drive innovation, strengthen client relationships, and ultimately propel business expansion by embracing technology. Nevertheless, prior research has yet to explore the practices, challenges, and fostering factors of technology adoption among regional franchisors in Malaysia. This disparity highlights the importance of understanding how regional franchisors utilise technology to facilitate business growth, particularly in emerging regions. Therefore, the purpose of this study is to identify the factors that foster technology adoption, determine the challenges encountered, and explain how Malaysian franchisors implement technology. Twelve key interviewees, comprising homegrown franchisor managers and owners, were selected for this qualitative multiple case study. Semi-structured interviews were conducted to collect the data, which was then analysed manually and with the assistance of qualitative analysis software using thematic analysis techniques. Seven key themes emerged regarding fostering factors: time, market agility, financial performance, organisational governance, operational resilience, relational marketing, and technology innovation. For the challenges themes, four primary aspects were identified: operational management, technological issue, fiscal sustainability, and technological infrastructure constraints. In contrast, the three main themes under the technology usage practice theme were sustained growth, technology embrace, and strategic blueprint. This study was guided by several theories in entrepreneurship and technology namely Resource Scarcity Theory, Agency Theory, the Unified Theory of Acceptance and Use of Technology (UTAUT), and the Technology Acceptance Model (TAM). The findings of this study have led to the development of a conceptual model that describes how homegrown franchisors adopt technology to expand their businesses. In addition to providing practical insights for franchisors, governmental organisations, and technology providers to enhance digital transformation efforts, the study contributes to the theoretical development of technology adoption in the franchising context. The study’s limitations and implications are also discussed, along with several recommendations for future research. Keywords: Technology Adoption, Malaysian Franchisor, Franchising, Case Study, Qualitative |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
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| Corporate name or jurisdiction name as entry element |
Faculty of Industrial Management |
| General subdivision |
Dissertations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Universities and colleges |
| General subdivision |
Dissertations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |