MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02411nam a2200229 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
vtls000029676 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20251114204451.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
080625s2007 my f 001 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
THE0001622(Local) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201905131116 |
| Level of effort used to assign nonsubject heading access points |
yusri |
| Level of effort used to assign subject headings |
201107132025 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200908141452 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200908141423 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200806251557 |
| -- |
fara |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.127 .D39 2007 rs Thesis |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dayang Norhafizah Hj Abd Razak |
| 245 10 - TITLE STATEMENT |
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| Title |
Developing marketing strategy for quick sale of residential unit in Kuantan / |
| Statement of responsibility, etc. |
Dayang Norhafizah Hj Abd Razak |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Kuantan, Pahang : |
| Name of publisher, distributor, etc. |
UMP, |
| Date of publication, distribution, etc. |
2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 98 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
30 cm. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Project paper (Bachelor of Civil Engineering) -- Universiti Malaysia Pahang - 2007 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
The role of marketing strategy is crucial in deciding the quality of selling a product especially in this new millennium where the number of housing developer increased year by year and made a very competitive condition. Therefore, the purpose of this study is to develop marketing strategy which helps the housing developers in Kuantan to produce a project finished product that is sellable or quickly sellable namely a completed residential unit. In this study, there were six companies from housing developers involved both public and private sectors and 25 potential homebuyers. Questionnaires were distributed to housing developers via mail and fax. The questionnaire consisted of their perceptions towards quick sale and marketing strategy. In addition, semi-questionnaire which combines interview and questionnaires were conducted with the potential homebuyers. The data from closed-ended questionnaire was analyzed in percentage while the data from open-ended questionnaire was meant to get housing developers' opinions subjectively on their action(s) which was implemented to overcome the problem of not-sellable and slow sale of residential unit. The finding from this research showed that only minority from the sample studied having problems in selling their residential unit and also minority of them having problems of slow sale. Finally, it is suggested some steps to improve the quality of selling their unit by referring to the needs and expectations from the potential homebuyers -Author. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |