Normal view MARC view ISBD view

Principles of advertising : (Record no. 30893)

MARC details
000 -LEADER
fixed length control field	00842nam a2200241 a 4500
001 - CONTROL NUMBER
control field	vtls000015624
003 - CONTROL NUMBER IDENTIFIER
control field	KUKTEM
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20251117144156.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	060912t nyu g 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0789023008
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	201107131840
Level of effort used to assign nonsubject heading access points	VLOAD
Level of effort used to assign subject headings	200911131004
Level of effort used to assign classification	ida
Level of effort used to assign subject headings	200908141233
Level of effort used to assign classification	VLOAD
Level of effort used to assign subject headings	200908141205
Level of effort used to assign classification	VLOAD
--	200609121125
--	dilla
040 ## - CATALOGING SOURCE
Original cataloging agency	UMP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	HF5821 .L44 2005
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Lee, Monle
245 10 - TITLE STATEMENT
Title	Principles of advertising :
Remainder of title	a global perspective /
Statement of responsibility, etc.	Monle Lee, Carla Johnson
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	Haworth Press,
Date of publication, distribution, etc.	2005
300 ## - PHYSICAL DESCRIPTION
Extent	427 p. :
Other physical details	ill. ;
Dimensions	22 cm
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Johnson, Carla
856 42 - ELECTRONIC LOCATION AND ACCESS
Host name	http://www.loc.gov/catdir/toc/ecip057/2005002253.html

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Cost, normal purchase price	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Cost, replacement price	Price effective from	Koha item type
	Not lost	Library of Congress Classification			UMPLIB GAMBANG	UMPLIB GAMBANG	04/09/2019	227.33		HF5821 .L44 2005	0000017581	04/09/2019	1	227.33	04/09/2019	Open Shelf