Problems in marketing : (Record no. 40071)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00791nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000029893 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251117145132.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080702t2008 xxk f 001 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780761971788 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201107132027 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 200908141455 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 200908141425 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 200908131802 |
| Level of effort used to assign classification | VLOAD |
| -- | 200807021516 |
| -- | kam |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 .M68 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moutinho, Luiz |
| 245 1# - TITLE STATEMENT | |
| Title | Problems in marketing : |
| Remainder of title | applying key concepts and techniques / |
| Statement of responsibility, etc. | Luiz Moutinho & Charles Chien |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Sage Publications, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 322 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chien, Charles |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not lost | UMPLIB GAMBANG | UMPLIB GAMBANG | 04/09/2019 | HF5415 .M68 2008 | 0000029770 | 04/09/2019 | 1 | 04/09/2019 | Open Shelf |