Principles of marketing : (Record no. 54093)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00702nam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000061168 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251117150228.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120606t2007 my a f 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789833850044 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201710021119 |
| Level of effort used to assign nonsubject heading access points | huda |
| Level of effort used to assign subject headings | 201309241055 |
| Level of effort used to assign classification | Fida |
| -- | 201206061216 |
| -- | sri |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.13 .P75 2007 |
| 245 00 - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Remainder of title | a global perspective / |
| Statement of responsibility, etc. | Abu Bakar Abdul Hamid ... [et.al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Shah Alam, Selangor : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 155 p. : |
| Other physical details | ill. ; |
| Dimensions | 26cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Abu Bakar Abdul Hamid |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not lost | UMPLIB PEKAN | UMPLIB PEKAN | 04/09/2019 | 32.21 | HF5415.13 .P75 2007 | 0000077728 | 04/09/2019 | 1 | 32.21 | 04/09/2019 | Open Shelf |