Your Google game plan for success : (Record no. 58967)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01313nam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000055468 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251117150452.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110825t inua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470641644 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470641649 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201111151506 |
| Level of effort used to assign nonsubject heading access points | fauzi |
| -- | 201108250925 |
| -- | farina |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | TK5105.885.G66 T45 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Teixeira, Joe |
| 245 10 - TITLE STATEMENT | |
| Title | Your Google game plan for success : |
| Remainder of title | increasing your web presence with Google AdWords, Analytics and Website Optimizer / |
| Statement of responsibility, etc. | Joe Teixeira |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Indianapolis, IN : |
| Name of publisher, distributor, etc. | Wiley Pub., |
| Date of publication, distribution, etc. | c2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 434 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Presents strategies for writing a successful Internet advertising campaign using Google AdWords and explores the technology of Google Analytics and Google Website Optimizer |
| 630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Google AdWords |
| 630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Google Analytics |
| 630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Google Website Optimizer |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet searching |
| General subdivision | Statistical services |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Web usage mining |
| General subdivision | Computer programs |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet users |
| Form subdivision | Statistics |
| General subdivision | Data processing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not lost | UMPLIB PEKAN | UMPLIB PEKAN | 04/09/2019 | 73.88 | TK5105.885.G66 T45 2010 | 0000061093 | 04/09/2019 | 1 | 73.88 | 04/09/2019 | Open Shelf |