MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01587nam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000062992 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251125093357.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120706t2012 nyu f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071775281 (hc : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071775285 (hc : alk. paper) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201210151544 |
| Level of effort used to assign nonsubject heading access points |
fauzi |
| -- |
201207061636 |
| -- |
safura |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD69.B7 P67 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Post, Karen |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand turnaround : |
| Remainder of title |
how brands gone bad returned to glory and the seven game changers that made the difference / |
| Statement of responsibility, etc. |
Karen Post |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
c2012 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
It’s a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game changers that made the difference -- Game changer 1: Take responsibility -- Game changer 2: Never give up -- Game changer 3: Lead strong -- Game changer 4: Stay relevant -- Game changer 5: Keep improving -- Game changer 6: Build equity -- Game changer 7: Own your distinction |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Technological innovations |
| General subdivision |
Management |