Effective marketing : (Record no. 64749)

MARC details
000 -LEADER
fixed length control field 00710nam a2200217 a 4500
001 - CONTROL NUMBER
control field vtls000068481
003 - CONTROL NUMBER IDENTIFIER
control field KUKTEM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251125093433.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130201t2011 xxka g 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781840784268 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201311201031
Level of effort used to assign nonsubject heading access points nabilah
Level of effort used to assign subject headings 201302011602
Level of effort used to assign classification hairil
-- 201302011550
-- hairil
040 ## - CATALOGING SOURCE
Original cataloging agency UMP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415 .K39 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mackay, Catriona
245 10 - TITLE STATEMENT
Title Effective marketing :
Remainder of title in easy steps /
Statement of responsibility, etc. Catriona Mackay
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. United Kingdom :
Name of publisher, distributor, etc. In Easy Steps Limited,
Date of publication, distribution, etc. c2011
300 ## - PHYSICAL DESCRIPTION
Extent 192 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
  Not lost     UMPLIB PEKAN UMPLIB PEKAN 04/09/2019 47.10   HF5415 .K39 2011 0000078317 04/09/2019 1 47.10 04/09/2019 Open Shelf

Perpustakaan Universiti Malaysia Pahang Al-Sultan Abdullah
26600 Pekan, Pahang Darul Makmur
Phone: +609 431 5063 (Gambang) / +609 431 5035 (Pekan)
Email: umplibrary@umpsa.edu.my

Connect With Us