Strategi jenama global : (Record no. 72515)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01032nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000078125 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251125095543.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140508t2011 my a g 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789830686561 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201411131358 |
| Level of effort used to assign nonsubject heading access points | training1 |
| Level of effort used to assign subject headings | 201411111734 |
| Level of effort used to assign classification | training1 |
| -- | 201405081533 |
| -- | irma |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HD69.B7 V36 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Van Gelder, Sicco |
| 245 10 - TITLE STATEMENT | |
| Title | Strategi jenama global : |
| Remainder of title | membongkar potensi penjenamaan merentasi negara, budaya dan pasaran / |
| Statement of responsibility, etc. | Sicco Van Gelder ; penterjemah Haniza Lockman |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Kuala Lumpur : |
| Name of publisher, distributor, etc. | Institut Terjemahan Negara Malaysia ; |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 314 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Planning |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Haniza Lockman |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not lost | UMPLIB PEKAN | UMPLIB PEKAN | 04/09/2019 | 33.25 | HD69.B7 V36 2011 | 0000088528 | 04/09/2019 | 1 | 33.25 | 04/09/2019 | Open Shelf |