MARC details
| 000 -LEADER |
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| fixed length control field |
02541cam a2200301Mi 4500 |
| 001 - CONTROL NUMBER |
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| control field |
vtls000093304 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20251125102857.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160127s2014 nyua foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781606499634 (e-book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1606499637 (e-book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781606499627 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201601271444 |
| Level of effort used to assign nonsubject heading access points |
asma |
| Level of effort used to assign subject headings |
201601271444 |
| Level of effort used to assign classification |
asma |
| -- |
201601271443 |
| -- |
asma |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD30.25 .S77 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Strong, Helen |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing and management models : |
| Remainder of title |
a guide to understanding and using business models / |
| Statement of responsibility, etc. |
Helen Strong |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Business Expert Press, |
| Date of publication, distribution, etc. |
2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 231 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Marketing strategy collection, |
| International Standard Serial Number |
2150-9662 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However the inherent power of the models is only released when the people applying them have the ability to gather relevant information and interpret the relationships between the variables in the model. This book examines the role of some of the most popular management models. It helps the reader appreciate when they should be applied; it suggests which models may be relevant; and, importantly, identifies the type of information needed to implement them. Marketing and Management Models: A Guide to Understanding and Using Business Models reduces the complexity of management models through a logical and systematic approach. Models recognize the impact of globalization, technology, systems thinking, and the need for an integrated approach in strategic marketing. The reader will find new models dealing with consumer engagement, gamification, supply chain management, and cultural integration. The contents will be of particular assistance to students of business and marketing qualifications who have not yet had working experience; and junior market researchers and managers responsible for the preparation of strategic analyses prior to problem-solving and planning sessions |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Industrial management |
| General subdivision |
Mathematical models |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| -- |
Mathematical models |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Marketing strategy collection. |
| International Standard Serial Number |
2150-9662 |