Marketing : (Record no. 82770)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00859nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000095081 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251125103146.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160519t2017 enka f 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292146508 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201904301147 |
| Level of effort used to assign nonsubject heading access points | AUTHORITY |
| Level of effort used to assign subject headings | 201904301146 |
| Level of effort used to assign classification | AUTHORITY |
| Level of effort used to assign subject headings | 201607211035 |
| Level of effort used to assign classification | saini |
| -- | 201605191132 |
| -- | azli |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 .A76 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc. | Gary Armstrong, Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. (global ed.) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, Essex : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | [2017] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 669 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha issues (borrowed), all copies | 42 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Total renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not lost | UMPLIB GAMBANG | UMPLIB GAMBANG | 04/09/2019 | 79.80 | 9 | 3 | HF5415 .A76 2017 | 0000110662 | 05/12/2024 | 09/10/2024 | 5 | 79.80 | 04/09/2019 | Open Shelf | c.5 | |||
| Not lost | UMPLIB GAMBANG | UMPLIB GAMBANG | 04/09/2019 | 79.80 | 6 | 3 | HF5415 .A76 2017 | 0000110661 | 06/11/2024 | 22/10/2024 | 4 | 79.80 | 04/09/2019 | Open Shelf | c.4 | |||
| Not lost | UMPLIB GAMBANG | UMPLIB GAMBANG | 04/09/2019 | 79.80 | 17 | 2 | HF5415 .A76 2017 | 0000110660 | 06/02/2025 | 09/01/2025 | 3 | 79.80 | 04/09/2019 | Open Shelf | c.3 | |||
| Not lost | UMPLIB GAMBANG | UMPLIB GAMBANG | 04/09/2019 | 79.80 | 10 | 2 | HF5415 .A76 2017 | 0000110659 | 15/11/2024 | 22/10/2024 | 2 | 79.80 | 04/09/2019 | Open Shelf | c.2 | |||
| Not lost | UMPLIB GAMBANG | UMPLIB GAMBANG | 04/09/2019 | 79.80 | HF5415 .A76 2017 | 0000110658 | 04/09/2019 | 1 | 79.80 | 04/09/2019 | Red Spot |