MARC details
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03994nam a2200349 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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MY-KuUP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20251125105941.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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a||||fr|||| 001 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
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220328t20212021my a|||fram|| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
THE0009252(Local) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
UMP |
| Language of cataloging |
eng |
| Transcribing agency |
UMP |
| Description conventions |
rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
FIM .A36 2021 r Thesis |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Mohammed Ahmed Mohammed Hajar, |
| Relator term |
author. |
| 245 14 - TITLE STATEMENT |
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| Title |
The effects of value innovation on companies' performance in Yemen telecommunications industry / |
| Statement of responsibility, etc. |
Mohammed Ahmed Mohammed Hajar |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Kuantan, Pahang : |
| Name of producer, publisher, distributor, manufacturer |
UMP ; |
| Date of production, publication, distribution, manufacture, or copyright notice |
2021 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
© 2021 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xiv, 206 pages : |
| Other physical details |
illustrations (some color) ; |
| Dimensions |
30 cm. + |
| Accompanying material |
1 CD ROM. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
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| File type |
text file |
| Encoding format |
PDF |
| Source |
rda |
| 500 ## - GENERAL NOTE |
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| General note |
Faculty of Industrial Management |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
Thesis (Doctor of Philosophy) -- Universiti Malaysia Pahang – 2021 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
Innovation has been recognized to be the key to growth and survival for the telecommunications industry. Globalization, liberalization, and privatization, which are the most associated terms with this sector, resulted in fierce competition and make it more challenging for telecommunications firms to expand their market share, and hence, increase customer base, sales volume, and ultimately profit. The new strategy to succeed is innovation differentiation which leads to break out of the competition and create an uncontested market. That can be done by the provision of high-value innovative services which translate into consumer satisfaction and promote customer loyalty. This study aims to propose a new theoretical model to enhance the value innovation practices. It studies the contribution of value innovation in the telecommunications industry in Yemen and its effects on customer satisfaction, customer loyalty, firm performance sustainable growth. Accordingly, the study adopts a combination of quantitative and qualitative research design. Firstly, a questionnaire survey was conducted and data collected for 304 respondents of mobile service providers in Yemen to examine the effects of value innovation on customer satisfaction, customer loyalty, firm’s performance, and firm’s sustainable growth. Besides that, the generated data and proposed model were measured and analyzed by using the Statistical Package for Social Science (SPSS) and SmartPLS software. In consequence, the results empirically validated the theoretical research model confirming the significance of value innovation approach to achieve through promoting customer satisfaction and loyalty. Secondly, 10 semi-structured interviews for telecommunications senior executives and experts were conducted to deep dive into Yemen telecommunications issues and underlying problems and difficulties regarding innovation in the Yemen telecommunications industry. The generated data were analyzed using descriptive analysis, coding, and content analysis to report the outcomes of conducted interviews and provide a concrete foundation of information and facts of the nature of innovation management in the Yemen telecommunications industry. Thus, 19 sub-themes were synthesized and discussed with relevant to four main categorized themes including innovation management practices and organizational difficulties and challenges; World Trade Organization (WTO) accession and market liberalization; value innovation adoption; and future aspirations and expectations with regards to innovation. Finally, the integrated results and outcomes were employed to propose a roadmap that could efficiently enhance value innovation activities, promote customer satisfaction and loyalty, growth. |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
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| Corporate name or jurisdiction name as entry element |
Faculty of Industrial Management |
| General subdivision |
Dissertations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Universities and colleges |
| General subdivision |
Dissertations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Theses |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |