MARC details
| 000 -LEADER |
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| fixed length control field |
03163ntm a2200361 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MY-KuUP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20251125105952.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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t||||fr|||| 000 0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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220310s2021 my a|||frm||| 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
THE0009146(Local) |
| Qualifying information |
hardback |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
UMP |
| Language of cataloging |
eng |
| Transcribing agency |
UMP |
| Description conventions |
rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
PSM .S27 2021 r Thesis |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Sarah Alyaa Mohd Khaidi, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
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| Title |
Bass diffusion and grey models to forecast new tourism product: a case study of Tanah Aina Resort in Malaysia / |
| Statement of responsibility, etc. |
Sarah Alyaa Mohd Khaidi |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
Kuantan, Pahang : |
| Name of producer, publisher, distributor, manufacturer |
UMP, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2021 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
© 2021 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xv, 93 pages : |
| Other physical details |
illustrations (some color) ; |
| Dimensions |
30 cm. + |
| Accompanying material |
1 CD-ROM |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Source |
rdamedia |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Source |
rdacarrier |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
computer disc |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
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| File type |
text file |
| Encoding format |
PDF |
| Source |
rda |
| 500 ## - GENERAL NOTE |
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| General note |
Centre for Mathematical Sciences |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
Thesis (Master of Science (Mathematics)) -- Universiti Malaysia Pahang – 2021 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
Tourism demand forecasting has been acknowledged by researchers as tourism industry involves a large investment and gives a high return to the organisations and to the countries. Among various tourism demand researches that have been published, yet little attention that focus on the new tourism product forecasting. This study focuses on the application of Bass diffusion model (BDM) and grey Bass forecasting model to the new tourism product demand forecasting. Bass diffusion model is an influential model among researchers in forecasting the new product and grey forecasting model is popular because of its ability to handle as low as four data. The combination of these two models, called grey Bass forecasting model is used for the first time in the application of forecasting the new tourism product demand in Malaysia. The new tourism products studied are ecotourism resorts; Tanah Aina Fahad and Tanah Aina Farrah Soraya. Monthly data from Tanah Aina Fahad and Tanah Aina Farrah Soraya are collected from 2014 until 2018 and are converted to yearly data for the estimation of potential market. There are three parameters involved in both models namely; potential market, m, coefficient of innovation, pand coefficient of imitation,q. Parameters estimation method and different value of potential market are employed. The study finds that the grey Bass forecasting model has a better performance compared to the basic BDM for Tanah Aina Fahad dataset based on the evaluation of forecast using mean absolute percentage error. Besides, for Tanah Aina Farrah Soraya, BDM shows a better performance than grey Bass forecasting model but the value ofm gives a significant effect in the forecasting performance. Future research can be improved by using other methods in the estimation of parameters and applying the best values ofp andqto achieve the best forecast. |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
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| Corporate name or jurisdiction name as entry element |
Centre for Mathematical Sciences |
| General subdivision |
Dissertations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Universities and colleges |
| General subdivision |
Dissertations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Theses |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |