Marketing: the core / Roger A. Kerin, Steven W. Hartley, William Rudelius
Material type:
TextPublisher: Boston, Mass. : McGraw-Hill/Irwin, 2004Copyright date: © 2004Edition: International editionDescription: xxxii, 405 pages : Illustration ; 28 cmContent type: - text
- unmediated
- volume
- 9780071214780
- 007121478X
| Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | |
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UMPLIB GAMBANG | Non-fiction | HF5415 .K39 K47 2004 (Browse shelf(Opens below)) | 1 | Available | Bahan Hadiah | G000005137 | ||
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UMPLIB GAMBANG | Non-fiction | HF5415 .K39 K47 2004 (Browse shelf(Opens below)) | 2 | Available | Bahan Hadiah | G000005138 |
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Includes bibliographical reference and index