As heard on TV [electronic resource] : popular music in advertising / Bethany Klein
Material type:
TextSeries: Ashgate popular and folk music seriesPublication details: Farnham, England ; Burlington, VT : Ashgate, c2009Description: 1 online resource (168 p.)ISBN: - 9780754693345 (electronic bk.)
- 0754693341 (electronic bk.)
- 9780754666653 (hardcover : alk. paper)
- 0754666654 (hardcover : alk. paper)
- 9786612054358
- 6612054352
- As heard on television
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
E-book
|
UMPLIB GAMBANG | ML3790 .K54 2009 (Browse shelf(Opens below)) | 1 | Not for loan | 0000055515 |
Description based on print version record
Includes bibliographical references (p. [149]-159) and index
As heard on TV : the marriage of popular music and advertising -- Selling revolution : the role of authorship in music licensing -- Commercial art : advertising as an artistic vehicle for music placement -- "The new radio" : music licensing as a response to industry woe -- In perfect harmony : popular music and cola advertising -- Taming rebellion : advertising's control over meaning -- Negotiating the future of popular music in advertising
Mode of access: Internet