Interpretation in social life, social science, and marketing [electronic resource] / John O'Shaugnessy
Material type:
TextSeries: Routledge interpretive marketing research series ; . 9Publication details: New York : Routledge, c2009Description: 1 online resource (viii, 227 p.)ISBN: - 9780203871010 (electronic bk.)
- 0203871014 (electronic bk.)
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
E-book
|
UMPLIB GAMBANG | BF367 .O74 2009 (Browse shelf(Opens below)) | 1 | Not for loan | 0000056157 |
Includes bibliographical references (p. [197]-213) and index
Interpretation and methodology -- Interpretation and perspectivism -- The interpretive stance in the study of human behavior -- Interpretation and concepts -- Interpretation of effects (causes) -- Interpretation of a problematic situation (abduction) -- Interpretation of words, symbols and behavior (text hermeneutics) -- Artifact interpretation
Mode of access: Internet