Mastering online marketing / Mitch Meyerson ; with Mary Eule Scarborough
Material type:
TextPublication details: [Irvine, CA] : Entrepreneur Press, c2008Description: xvii, 260 p. : ill. ; 23 cmISBN: - 9781599181516 (alk. paper)
- 1599181517 (alk. paper)
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
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UMPLIB GAMBANG | HF5415.1265 M49 2008 (Browse shelf(Opens below)) | 1 | Available | 0000046412 |
Includes index
The entrepreneurial shift: the key to creating an integrated business mindset -- Strategic marketing: the key to sustainable online success -- Products and services: the key to smart selling -- Design and navigation: making your web site dynamic and visitor-friendly -- Dynamic web copy: the key to getting people to respond -- Traffic conversion: the key to increased sales and list building -- Automation: the key to greater e-commerce profits -- Multimedia: increasing your impact using audio, video, and conferencing -- Traffic strategies: the key to getting more visitors to your site -- People power: the key to successful affiliate programs and partnerships -- Web 2.0: the key to using social media effectively -- Momentum: the key to systematizing your business and building your virtual team.